With kids heading back to school soon, entrepreneur, mommy vlogger, and lifestyle influencer Shannon Doherty is a mom of four from Darien, Connecticut, and the founder of At Home with Shannon and Coco and Lala, a boutique for women and children, who is one of the top content creators on TikTok with over 1.8 million followers known for her viral parenting hacks, DIY activities, recipes, and crafts.
Doherty, who worked in finance, real estate, and studied law, is sharing her creative side with the world and is loved for her authenticity, realness, and her genius “life-saving” super-mom hacks. Her viral videos have been featured on GMA, Newsweek, and Buzzfeed.
This everyday mom really does it all and is available to share how she amassed 32+ million views, how she went from finance to fashion and lifestyle content creator and business owner, and offer her best hacks, recipes, and more.
Shannon Doherty can share:
Doherty joined TikTok in March 2020 when the pandemic started. She started to share parenting hacks, DIY activities, recipes, and crafts. She quickly gained hundreds of thousands of followers after herDIY * STAY HEALTHY* FRONT DOOR SUPPLIES STATION went viral and took over TikTok as she inspired families with safety tips during the pandemic. Doherty is also the founder of Coco and Lala, a lifestyle brand and clothing boutique for women and children, featuring stylish clothing and accessories with custom items designed by Doherty herself. Coco and Lala sweatshirts and PJs are best-sellers. Coco and Lala launched a campaign to encourage handwashing in 2020. The proceeds went to the organization No Kid Hungry.
When Doherty posted her life with her kids at home, people questioned her about things that she had in her kitchen and things behind her in her videos. She realized that there was a space on TikTok for people wanting to learn ideas she has as a mom of four. Since then, her account At Home with Shannon has tallied over 40 million views from parents interested in everything from easy dinner ideas to creating a neon volcano science experiment at the kitchen table.
Born in Watch Hill, Rhode Island, Doherty grew up in Stamford, Connecticut, and went to an all-girls high school. Her mother is a lawyer and her father is a real estate developer. She attended Boston College where she studied nursing. During clinicals, she passed out and soon realized nursing wasn’t the profession for her, although she was passionate about wanting to help others.
She transferred to the business school where she double majored in finance in marketing and landed a marketing internship with the New England Patriots. After college, Doherty moved to New York City where she interned at Madison Square Garden. She pursued a job as a personal assistant at JP Morgan and worked her way up in the finance world in Manhattan for 12 years. Doherty also got her real estate license and took classes at night at New York Law School where she completed her degree in two years.
While Doherty loved working in finance, she has always been a creative person. Her experience in sports marketing allowed her to explore her creative side and when she worked in finance, she got to see the bigger picture and learned how clients grew their businesses.
When she is not filming helpful hacks for TikTok, Doherty spends time with her husband, four children (Leontine, 8, Colton, 7, Fallon, 5, and Hunter 3), and their golden doodle Charlie. Doherty’s philanthropic efforts support No Kid Hungry and St. Jude’s. She is focused on building her At Home with Shannon brand, expanding Coco and Lala, spreading love, positivity, and inspiration for parents, and writing a book.
Images courtesy of Shannon Doherty