What began as an effort to raise awareness is now positioned as a way to raise funds for the organization. In its sixth year, SKC will gift and distribute 100,000 shoe laces in metallic gold, the designated color for childhood cancer awareness, to schools and kids’ organizations nationally and internationally for Lace Up For Kids. Thousands of participants will swap their shoelaces on their favorite sneakers or boots for extra special gold ones and share on Instagram, TikTok, and Facebook to raise awareness and funds to fight childhood cancers and advance science for treatments and cures beyond traditional remedies.
Kids of all ages are encouraged to set up a fundraising page and get their communities involved. Over 250 participating sports teams, gyms, youth groups, schools, hospitals, childhood cancer families and organizations such as Karlie Kloss’ Kode with Klossie, the Brooklyn Nets Kids Dance Team, and over 60 social media influencers have participated in Lace Up For Kids.
The cause has also been supported by celebrity parents and kids including Molly Ringwald, Jennifer Nettles, Ashley Liao (Netflix’s Fuller House), Ava Kolker (DIsney’s Girl Meets World), Marcello Reyes (Modern Family), Shay Rudolph (Netflix’s The Baby-Sitter’s Club), Lexi Rabe (Avengers: Endgame), Billy Barratt (Mary Poppins Returns), Elias Janssen (Jane the Virgin), Jordyn Curet (Disney’s Raven’s Home) and more.
To be a part of this year’s campaign, those interested can visit the SKC’s site to place their order for free gold laces – https://solvingkidscancer.rallybound.org/2022-lace-up-for-kids.
The organization asks all participants to photograph and share images of their new gold laces on social media tagging @solvingkidscancer and using the hashtags #LaceUpForKids #CareWearShare and #SolvingKidsCancer.
ABOUT SOLVING KIDS’ CANCER Founded in 2007 by two fathers who lost their children to cancer, Solving Kids’ Cancer (SKC) is a nonprofit organization dedicated to significantly improving survivorship of the deadliest childhood cancers by finding, funding, and advocating for breakthrough treatment options. Headquartered in New York City, SKC’s impact is now worldwide with clinical trials launched across the US and throughout Europe. Over the last decade, SKC has funded 34 scientific projects specifically targeted at developing new treatment options for kids. SKC – independent of any single researcher, institution, or consortium – objectively invests in only the most impactful research projects.
Logo and Photos courtesy of Solving Kids’ Cancer